Today is the day! Interior design aficionados like myself are happy and excited that a cool design store is touching base in Europe: Today the first European West Elm store is opening its doors in London's Tottenham Court Road. On more than 12.000 square foot the store will feature furniture, textiles, accessories and gifts, as well as a West Elm Market shop-in-shop and a coffee shop. Until now I was forced to travel to the USA to shop at West Elm (and I did so in October in San Francisco) but now my voyage is way shorter - a quick London weekend seems now more tempting than ever before!
Since I am currently in Berlin on a design blogger tour, I couldn't make it to London for the opening, but I've curated a few favorite lifestyle shots from West Elm to give you an idea what you can expect in downtown London as of today. And this is just a small selection!
So keep it in mind for your next London trip - a visit to Europe's first West Elm store should be on your itinerary! The store is located on 209 Tottenham Court Road, London W1T 7PN, and for on-the-go inspiration you can follow them on Facebook, Twitter and Instagram.
Now I only have to lobby for more West Elm stores on the European continent. Do you hear me, Brooklyn?!
Photography by West Elm